Designing products that grow businesses.
Quantifiable experience.
Experience gained collaborating with technology companies, software consultancies, and product teams.
+12
Years designing digital products.
+5
Industries where I've built product experiences.
+40
Digital product projects delivered.
+7
Functional web apps built with AI.
Vision, strategy, design & technology.
I’m a Product Designer & Builder with over 12 years of experience creating, evolving and building digital products, combining product strategy, UX/UI design, development and AI, in close collaboration with business and technology teams.
Throughout my career, I’ve worked across multiple industries helping companies define product vision, translate business needs into scalable solutions, and continuously improve user experiences.
I’ve led the design and evolution of digital solutions, including B2B SaaS products, from early discovery and MMP definition to iterative improvements driven by data and user insights.
AI-powered design and building.
Integrated into every phase of the process to accelerate discovery, enrich decisions, and build functional MVPs in weeks.
Core of the process
Discovery
Understanding the business problem, the context and real user needs.
Research
Synthesis of data and insights, accelerated with AI to reduce uncertainty.
Definition
Product vision, scope and definition of MVP, MLP and MMP with clear success criteria.
Ideation
Fast exploration of solutions and viable concepts, expanding options with AI.
Design
User-centered experience, interface and design systems.
Building
Functional MVPs and prototypes in code, built with AI.
Validation
Testing with real users and data to optimize and evolve the product.
10x
Faster idea exploration.
5x
Speed in prototyping with code.
70%
Less time on repetitive tasks.
100%
More focus on strategy and users.
How I approach every project.
Define before acting
Collaborative work to align goals and define the vision of a viable and valuable products.
User first
Every key decision starts by understanding people and the context in which they will use the product.
Iterate constantly
Rapid prototyping, early validation, and continuous improvement based on data and real feedback.
Function before form
Utility guides every design decision; form comes later, in service of function.
Purposeful aesthetics
Visual beauty that always serves the function and enhances the user experience.
Respect for the outcome
Delivery of well-documented projects and an open communication channel for ongoing improvements.
Define before acting
Collaborative work to align goals and define the vision of a viable and valuable products.
User first
Every key decision starts by understanding people and the context in which they will use the product.
Iterate constantly
Rapid prototyping, early validation, and continuous improvement based on data and real feedback.
Function before form
Utility guides every design decision; form comes later, in service of function.
Purposeful aesthetics
Visual beauty that always serves the function and enhances the user experience.
Respect for the outcome
Delivery of well-documented projects and an open communication channel for ongoing improvements.
Define before acting
Collaborative work to align goals and define the vision of a viable and valuable products.
User first
Every key decision starts by understanding people and the context in which they will use the product.
Iterate constantly
Rapid prototyping, early validation, and continuous improvement based on data and real feedback.
Function before form
Utility guides every design decision; form comes later, in service of function.
Purposeful aesthetics
Visual beauty that always serves the function and enhances the user experience.
Respect for the outcome
Delivery of well-documented projects and an open communication channel for ongoing improvements.